38 YouTube stats marketers need to know in 2025

YouTube has continued to dominate the world of video sharing. These days, it’s a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts....

2025 Oscar predictions: Social media picks the winners

The Academy Awards aren’t just Hollywood’s biggest night. They’re the grand finale of an awards season shaped as much by social media buzz as by critic reviews. From red-carpet fashion to acceptance speech soundbites, the conversation online often reveals more about...

Instagram ads: Everything you need to know in 2025

Instagram ads have the potential to reach 1.65 billion people from all over the world — a 25.3% YoY increase. All you have to do is create the perfect profile for your target audience, and Instagram can ensure they see your ads. So what are you waiting for? In this...

How the YouTube algorithm works in 2025

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time, click-through rate (CTR),...