by admin | Aug 28, 2024 | Uncategorized
SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal...
by admin | Aug 28, 2024 | Uncategorized
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the door is high-quality,...
by admin | Aug 27, 2024 | Uncategorized
These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics show you what’s working, what...
by admin | Aug 23, 2024 | Uncategorized
Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis, every TikTok, Reel, or Tweet you post can either protect your brand’s safety or turn a one-time incident into...
by admin | Aug 23, 2024 | Uncategorized
Khaby Lame doesn’t say a single word in the comedy clips he posts on TikTok. Yet the creator rakes in as much as $750,000 per video. Cleary, Khaby knows how to make money on TikTok. And while those might seem like crazy numbers to dream about, here’s a little secret:...
