10 Social Media Guidelines for Employees in 2023

No matter what industry you’re in, every modern business needs to have social media guidelines. Social media guidelines lay out the best social practices for your employees. In some cases, these rules are required by law or for legal protection. But ultimately, the...

How To Create a Strong Social Media Advocacy Program

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you...

What is Reddit, and Should Your Brand Be Using It?

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique...