Government social media benchmarks: Q3 2024 research

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re...

The only TikTok advertising guide you’ll ever need

Are TikTok ads still worth it? The short answer is yes. The long answer (and argument for TikTok advertising) is below. TikTok ads have the potential to reach any of its 1.92 billion users (projected to increase to 2 billion by the end of 2024). Worldwide, people love...