by admin | Sep 5, 2024 | Uncategorized
The total global social media population is now about 5.17 billion. Trying to find your brand’s specific social media target audience from that enormous number of people can feel a bit overwhelming. Learning who your audience is and what they’re looking for on social...
by admin | Sep 3, 2024 | Uncategorized
No matter what kind of product or service your brand offers, the simple fact is that you are actually in the relationship business. And many of your customer relationships will develop on social channels. You need to understand social CRM (customer relationship...
by admin | Aug 29, 2024 | Uncategorized
We’re not going to sugar-coat it: social media compliance is a big deal. A lack of social media compliance monitoring can have serious consequences. But don’t panic! We’ll walk you through the most important compliance elements to protect your brand. Key Takeaways...
by admin | Aug 28, 2024 | Uncategorized
SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal...
by admin | Aug 28, 2024 | Uncategorized
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the door is high-quality,...
by admin | Aug 27, 2024 | Uncategorized
These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics show you what’s working, what...
