YouTube Marketing in 2024: How To Get Started

83% of adults in the U.S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing. But shouting from the rooftops about your products without a plan won’t...

How Does AI Social Listening Work? Tools for 2024

Social listening helps marketers gain priceless audience insights. Now—with the added power of AI—it’s becoming even more valuable. But what exactly is AI social listening? How does it work, and why is it such a game-changer? Read on for our introduction to AI for...

How To Start Selling on TikTok Shop: 5 Top Tips

Before TikTok rolled out its native commerce tool, TikTok shopping happened organically. Creators mentioned products on their feeds, and viewers cleaned out ecommerce sites and local stores. TikTok’s powerful influence on commerce even led to the popular hashtag...

12 Facebook Analytics Tools Marketers Swear By [2024]

Facebook analytics tools are like a Magic 8 Ball — they give you instant answers on what your business should be doing on the world’s most popular social media platform. Numbers don’t lie, after all. Your Facebook metrics reveal fascinating facts about your audience’s...