by admin | Dec 9, 2022 | Uncategorized
If it seems like every brand is working with influencers these days, you’re not imagining it — they are. Over 72% of U.S. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16...
by admin | Dec 9, 2022 | Uncategorized
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics...
by admin | Dec 8, 2022 | Uncategorized
Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept...
by admin | Dec 6, 2022 | Uncategorized
It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your...
by admin | Dec 6, 2022 | Uncategorized
This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage...
by admin | Dec 2, 2022 | Uncategorized
When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on...
