Marketing to Gen Z: How to Get It Right in 2023

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). You can’t draw a solid line in time between Gen Z and...

How to Post a GIF on Instagram from Any Device

GIFs are a fun way to connect with your audience by referencing viral trends or nostalgic moments. And if you don’t how to post a GIF on Instagram, you’re missing out. They’re useful for memes, but you can also share custom GIFs that add to your brand’s voice....

How to Run the Easiest Social Media Audit [FREE TEMPLATE]

Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. Don’t let the name scare you — the IRS isn’t about to knock down your door. Regular audits help you understand what’s...

What is Sponcon, And Should Your Brand be Doing It?

What are the pros and cons of sponcon? Pro: It’s great marketing for your brand. Pro: You form professional relationships with influential social media creators. Pro: You get fresh, engaging content promoting your business. Con: you’re going to have to pay — that’s...

14 Fun Instagram Question Sticker Ideas for Marketers

There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it… Enter: Instagram question...

The 4 Best Ecommerce Platforms for Selling in 2023

What’s the best ecommerce platform to use for 2023? Like many questions in life, the answer depends on who you ask. But don’t worry, because we did the research for you! We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023....