by admin | Jan 6, 2023 | Uncategorized
Instagram is the top media platform for building relationships with brands, according to a Meta-commissioned Ipsos study. And half of Instagram users say the platform helps them discover new brands. Even better for brands, 44% of users shop weekly on the platform. If...
by admin | Jan 5, 2023 | Uncategorized
When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This...
by admin | Jan 5, 2023 | Uncategorized
More than three-quarters of the world’s population aged 13+ uses social media. A whopping 4.74 billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already...
by admin | Jan 4, 2023 | Uncategorized
When you take the time to craft content for your Facebook page, you want it to have the greatest chance of being seen. One of the factors the Facebook algorithm considers when choosing which content to serve for each user is when that content was posted. That means...
by admin | Jan 4, 2023 | Uncategorized
Gone are the days of calling a customer service hotline or writing emails to inquire about a new product. The modern method of communication between a customer and a brand? Through Instagram DM. Nearly 50% of people say that digital channels will be their primary way...
by admin | Jan 4, 2023 | Uncategorized
If you’ve worked in social media for the last few years, you know that digital accessibility and inclusivity have become top priorities. And one guiding principle of accessible content is using alt text on images. Adding Facebook alt text to your posts is a great way...
