What Is Mastodon and Why Is Everyone Going There?

You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. Next to the name is a URL, a slightly different profile picture, and maybe a screenshot...

How to Schedule LinkedIn Posts: A Quick and Simple Guide

Can you schedule posts on LinkedIn? Yes! It’s actually pretty simple to do — and there’s a couple of ways to go about it. Keep reading to find out how to schedule LinkedIn posts so that you can plan your LinkedIn marketing strategy in advance, create your LinkedIn...

How to Use Facebook Lookalike Audiences [2023 Guide]

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that...